TORONTO RAPTORS MEDIA BRAND PACKAGE
The challenge for this project was to create a motion brand package for a brand, which included an intro, lower third, and bumper. I chose the Toronto Raptors as my brand.
INTRO ANIMATION
For the intro I animated their current logo to make it come to life. The scratch at the end of the screen was a play on their mascot (raptor). Everything was created and animated using Adobe After Effects.
LOWER THIRD ANIMATION
I chose to remain with the Raptors colour palette and created something that was simple and fun at the same time. The game was taken from a previous Raptors game and the lower 3rd was created using Adobe After Effects.
BUMPER ANIMATION
This is a bumper that would get played during the commercials. The "We the North" was a very popular chant/slogan the Raptors used. I wanted to reflect the Canadian pride that the Toronto Raptors bring; being the only Canadian basketball team. The logo and maple leaf was designed using Adobe Illustrator and animated using Adobe After Effects.